Top 10 trends that are changing the way we communicate in 2013 and beyond…
1. Mass Personalisation
The digital revolution has empowered people to such an extent that they know it is now possible to get exactly what they want. There is so much information out there that could overload them, yet technology lets customers select just what’s relevant to them.
2. Desktop Manufacturing
We are no longer restricted to communicating flat 2-D images over the internet. With 3-D printers we can actually send a 3-D object to someone on the other side of the world. This truly is science fiction made real!
3. Big Data
Big data is the new natural resource. Companies that apply analytics to data and respond in real time are performing twice as well as companies that aren’t.
4. The Power of the Cloud
The personal computer will be replaced by a personal cloud. Instead of buying programmes and needing storage space on your device you will just pay for what you use and it will be available from any device wherever you are.
5. Social Recommendation
Online, people are bypassing search engines altogether and finding content they want via recommendations on social media, so marketers are adding SR (social recommendation) to their SEO and PPC.
6. Location-based Info
With GPS on smartphones, combined with customer and distributor data, it is possible to instantly provide customers with useful information and offers that are relevant to their needs and their location.
7. Mobile Internet Explosion
In Europe Mobile broadband outnumbers fixed line broadband by 2:1. Worldwide mobile web usage is fast overtaking PC-based web usage. Therefore, in the next few years your mobile web strategy will be more important than your PC web strategy.
8. Image-based Culture
No more typing words into search engines on your phone. Just snap an image and Google goggles will search the internet for a match. Snap the cover of a book and, with one-click, you can buy it online from Amazon.
9. Augmented Reality
Point the camera of your mobile device at a printed page, poster, object or place, then tap the screen to activate hidden online content. The reality in front of you will be augmented, and brought to life, by online content. The content can be anything. Videos are popular but it could be a product manual, technical specifications or even a quote calculator.
10. Content is King
There has been a switch away from the push marketing of conventional advertising, where a viewer, listener or reader is interrupted by advertising, towards pull marketing, where the person is engaged and actively seeks out content that ‘tells a story’ they are interested in.
For a full, thought-provoking trends presentation on where the future of communication is headed email: firstname.lastname@example.org.